BW Latest News

1868 Berry Blush hard cider
Martinelli’s, makers of apple juice for more than 155 years, adds to its 1868 Hard Cider portfolio with the introduction of 1868 Berry Blush.
shaquille o'neal
Shaquille O'Neal, basketball icon, entertainer and entrepreneur, is teaming up with BeatBox Beverages to bring an exclusive new product to fans nationwide: BeatBox Blueberry Lemonade. This boozy twist on the classic blueberry lemonade is set to hit shelves nationwide this March.
scholarship
Wine & Spirits Wholesalers of America (WSWA) announced that the WSWA Educational Foundation – the charitable arm of WSWA – college scholarship program for the 2025-2026 academic year is now accepting applications.
Spirit Hound
Colorado-based Spirit Hound Distillers just confirmed statewide distribution in Missouri.
Gran Malo
Gran Malo, a spicy tamarind flavored shot brand co-founded by globally recognized Mexican content creator Luisito Comunica, is expanding its availability in the U.S. after a successful launch in Southern California in 2024.
wildfire relief
In support of the victims of January’s Los Angeles wildfires, Firestone Walker Brewing Company is joining more than 180 breweries from 25 states and four countries to brew a WE LOVE LA Wildfire Relief Beer. Firestone Walker is launching its version of a West Coast Pilsner (5% ABV) on Wednesday, March 17.
Vita Coco Treats Orange & Creme
Coconut water brand Vita Coco has introduced the latest addition to its lineup of Vita Coco Treats: Orange & Creme. This launch follows the success of its debut Strawberries & Creme flavor last year.
Ryl Tea beverage lineup
Ready-to-drink tea brand The Ryl Company has partnered with 7-Eleven to roll out Ryl Tea in over 500 locations across the New York City Metro area, New York State and New Jersey.
Brother's Bond Bourbon
Founded by actors Ian Somerhalder and Paul Wesley, Brother's Bond Bourbon has announced global expansion with partnerships in key international markets. The bourbon brand is broadening its global reach with Brand Venture in Europe, Nimbility in Asia and Craft & Culture in the United Arab Emirates.
Southern Glazer's Wine and Spirits
Southern Glazer’s Wine & Spirits (Southern Glazer’s) has appointed Jennifer Chaplin Tolkin to Executive Vice President, Managing Director, Campari, effective April 1, 2025.