Sales & Marketing

So-called “malternatives” first appeared in the beer aisles in the 1980s, when changes in the tax code undermined the market for wine coolers and opened an opportunity for malt-based drinks that could qualify as beer...

Southern Glazer's Wine & Spirits identified the top cocktail flavor and ingredient trends heading into 2018, following an extensive tasting tour across the U.S. led by an expert team of national sales staff and mixologists. ...

Can you remember the time you first tried a big, juicy, unctuous Australian shiraz? What about the first bottle of zesty, zingy New Zealand sauvignon blanc you uncorked (or more likely, unscrewed)? Or when you heard...

Imported vodka brands face a challenging environment in the U.S. market. Overall growth remains fairly flat and imports face competition from domestic vodka and American craft brands. And of course, brown spirits (especially whiskey)...

Growth continues to define U.S. craft beer. While sales have slowed from the meteoric rise between 2012-13 (almost +20%) to a more reasonable +6% in 2016, other key aspects have increased without end in...

While all the talk the past few years has been about the astounding rebirth of the American whiskey category, producers of many of the world’s best- known imported whiskeys are similarly counting their lucky...

To keep pace with consumers’ evolving demands, off-premise retailers continue to tinker with marketing strategies for organic and sustainable wine, spirits and beer. As many stores are grappling with whether to bump up consumer-education efforts...

If you’re looking for liveliness and interest in rum these days, it’s probably happening in the flavored and spiced sector of the category. Rum’s overall woes are well known, and the general category was down...

While Corsica has been making wine for some 2,000 years, the island’s modern wine industry is just a few decades old. The region is gaining attention in recent years for its unique terroir and...

Our sister publication, Beverage Dynamics, held its 33rd annual Advertising & Promotion Awards, which recognize the best design and execution of branded content developed by the beverage alcohol industry. To see photos of all the...