Celebrity partnerships have been used by companies since the early days of marketing. When done correctly, they can greatly help boost brand awareness. Big Sipz, a higher ABV canned cocktail brand, partnered with Waka Flocka on its Purple Punch flavor and has found huge success with the collaboration.
So-called “malternatives” first appeared in the beer aisles in the 1980s, when changes in the tax code undermined the market for wine coolers and opened an opportunity for malt-based drinks that could qualify as beer for tax purposes. Critics of these beverages dubbed them “alcopops,” fearing that the carbonated, sweet,...
Southern Glazer's Wine & Spirits identified the top cocktail flavor and ingredient trends heading into 2018, following an extensive tasting tour across the U.S. led by an expert team of national sales staff and mixologists. The Company visited 55 of the top mixology and restaurant bars in New York, San...
Can you remember the time you first tried a big, juicy, unctuous Australian shiraz?
What about the first bottle of zesty, zingy New Zealand sauvignon blanc you uncorked (or more likely, unscrewed)?
Or when you heard about that “trendy new grape from Mendoza called malbec”?
It wasn’t all that long ago that...
Imported vodka brands face a challenging environment in the U.S. market. Overall growth remains fairly flat and imports face competition from domestic vodka and American craft brands. And of course, brown spirits (especially whiskey) have made inroads against the most popular white spirit.
Successful brands are following a multi-pronged strategy...
Growth continues to define U.S. craft beer. While sales have slowed from the meteoric rise between 2012-13 (almost +20%) to a more reasonable +6% in 2016, other key aspects have increased without end in sight.
American breweries surpassed 6,000 in number towards the end of 2017 — an all-time high....
While all the talk the past few years has been about the astounding rebirth of the American whiskey category, producers of many of the world’s best- known imported whiskeys are similarly counting their lucky stars.
In fact, most marketers no longer think of whiskey in terms of discrete national styles...
To keep pace with consumers’ evolving demands, off-premise retailers continue to tinker with marketing strategies for organic and sustainable wine, spirits and beer.
As many stores are grappling with whether to bump up consumer-education efforts or leave it to the brands, suppliers are considering whether they should be more vocal...
If you’re looking for liveliness and interest in rum these days, it’s probably happening in the flavored and spiced sector of the category.
Rum’s overall woes are well known, and the general category was down once again in 2016. But the subcategory from which growth is coming indicates that many...
While Corsica has been making wine for some 2,000 years, the island’s modern wine industry is just a few decades old. The region is gaining attention in recent years for its unique terroir and climate, as well as its indigenous grape varietals. The Corsican Wine Board hosted some American...
