The 2024 Craft Beer Marketing Awards (CBMAs) “Crushie” winners were just announced, with winners including Abita Brewing Company, Attic Brew, Wonderland Cocktail and many others. The full list of winning entries can be viewed on the 2024 Winners Gallery.
“We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries this year in every category,” said CBMAS Co-Founder Jim McCune in a news release. “More than 600 industry professional judges from around the world had their work cut out for them!”
Over 200 “Crushie” Winners
This year, multiple craft beverage types were invited to enter across the 20+ categories: seltzer, ready-to-drink cocktails, non-alcoholic, cider, mead and of course, beer. A total of 227 award wins were presented to brewers, designers and marketing agencies from around the world, the company states. This year, there are 90 Platinum Crushie wins, 96 Gold Crushie wins and 41 Global Crushie wins.
The U.S. states with the most wins this season includes Pennsylvania with 23 winners, followed by California with 18, Florida with 16, Texas with 13 and Washington with 12, according to the company. In addition, there are significant wins in the United Kingdom, Canada, Australia, Brazil, Guatemala, Ecuador, Scotland and Ukraine.
One notable win this year is for Celebrity Chef Guy Fieri and Two Roads Brewing Company in Stratford, CT who launched Flavortown Spiked Fruit Punch in 2023, the company states. They won three Crushies: Platinum in Best RTD Can Label Design, Gold in Best RTD Can Label Design use of Illustration and a Global Crushie for Best RTD Logo Design/Use of Icon or Mascot.
Crushing the Marketing Efforts
The CBMAs is a worldwide competition that focuses on the artistic and creative marketing and packaging efforts of breweries, drink makers, designers and agencies, according to the company. The three levels of distinctive trophies take the form of a tattooed arm energetically crushing a beer can in global, platinum and gold, and they can all even be functional tap handles.
“After five years of fine tuning the CBMAS into a highly successful world-class awards program, we’re excited to further commit to our inclusion of multiple craft beverage types by announcing a slight, but important, change in our name,” said CBMAs Co-Founder, Jackie DiBella-Curry, in the release. “For our 2025 season, we’ll officially be known as the Craft Beverage Marketing Awards, hoping to attract even more amazing work across the craft industry.”
Early-Bird entries for the 2025 CBMAS awards season and judge recruitment will start being accepted in October, the company states.
