Jack Daniel’s Country Cocktails just announced the launch of its new hard tea, a nod to its Southern heritage. Combining black tea and fruit, these hard tea cocktails will debut in four flavors: Original, Peach, Raspberry and Blackberry, the company states.
“We are excited about our launch of Jack Daniel’s Country Cocktails Hard Tea entering the fast-growing hard tea category. Through our partnership with Brown-Forman and the iconic Jack Daniel’s brand, we’ve developed a new twist on the beverage that pays homage to its traditional southern roots,” said Keith Cunningham, VP of Partnerships – Pabst, in a news release. “All four of our great flavors each shine in their own way. It’ll be hard to choose a favorite, but every flavor is guaranteed to deliver a smooth, bright and refreshing experience for consumers.”
Customers will be able to try all four flavors of Jack Daniel’s Country Cocktails Hard Tea in a 12oz can twelve-pack that will be carried in retail and convenience stores in 13 states at launch, including CA, TX, ID, AL, GA, SC, NC, TN, KY, IL, MI, WI and PA. The Original and Peach flavors will be offered in 16oz and 23.5oz single serve cans in those states, as well, according to the company.
The 16oz cans retail for $2.99, the 23.5oz cans retail for $3.99 and the 12pk variety pack retails for $17.99.
