Southern Glazer’s Appoints New Senior VP, Sales & Marketing, Canada

Allison Graham
Allison Graham.

Southern Glazer’s Wine & Spirits has promoted Allison Graham to the role of Senior Vice President, Sales and Marketing for Canada, effective immediately.

In this role — reporting directly to Doug Wieland, President, Canada — Graham is responsible for managing field execution, supplier management, and business development for the Company’s portfolio in Canada.

“Since joining the organization in 2015, Allison has played a pivotal role in driving our growth in Canada,” says Wieland. “Allison is results-driven, strategic, and a strong, proven leader for our teams across the country. Her contributions to the organization have demonstrated her passion for people, process improvement, and challenging the status quo, all while demonstrating her leadership acumen. I can’t think of a better person to lead our national sales and marketing function.”

Prior to Graham’s career at Southern Glazer’s, she served as the Marketing Director at Russian Standard Canada, and spent more than 10 years in various positions within the beverage alcohol industry. She began her career with Southern Glazer’s in 2015 as the Director of Marketing, where she grew a small team of five to a team of 27.

Graham has played a pivotal role in the development of Great North Distributors, Canada’s first national sales broker for legalized adult-use cannabis, and most recently, she held the role of Vice President, Marketing & Business Development for Southern Glazer’s Wine & Spirits of Canada.


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