Waterford Whisky, a terroir-driven whisky producer, just signed with acclaimed distributor Frederick Wildman & Sons, Ltd. as the exclusive distribution partner in New York City, Upstate New York and New Jersey. The new collaboration comes through Waterford Whisky’s importer MORF Brands, a luxury beverage importer based in Texas, the distillery states.
“We are thrilled to be partnering with Frederick Wildman & Sons,” says Mark Reynier, Waterford Whisky CEO, in a news release. “Building upon Waterford Whisky’s expansion across the nation, especially with the discerning consumers of the New York City area, will allow us to bring the most natural and traceable barley flavors to new and existing markets.”
Waterford Distillery recently revamped its core range, which includes a flagship cuvée, “The Waterford Cuvée: Koffi,” Organic Cuvée: Gaia and Peated Cuvée: Fumo. In 2023, the brand also announced distribution partnerships with Johnson Brothers and Breakthru Beverage, the distillery states. With Johnson Brothers, products are available in MN, WI, IN, SD, ND, NE, HI, NC, WV and RI. Through Breakthru Beverage, consumers can purchase Waterford Whisky in MD, DC, DE, SC, IL, MO, CO, NV, FL, CA and AZ.