Sparkling hard tea brand Loverboy just announced nationwide distribution at Walmart and a full line national endcap program with longtime retail partner Total Wine & More.
Loverboy’s retail expansion is fueled by two new summer-themed sparkling hard tea variety packs, the company states. Each 8-pack clocks in at 90 calories and zero grams of sugar per can:
- Cool Classics – Lemon Iced Tea, Half & Half Tea, Black Cherry Vanilla Tea, Strawberry Lemonade Tea
- Vacay Vibes – White Tea Peach, Pineapple Hibiscus Tea, Mango Pear Tea, Hibiscus Lime Tea
Walmart shoppers will find each new 8-pack alongside 6-packs of White Tea Peach and Lemon Iced Tea in nearly 1,500 stores spread across the U.S., according to the company. Total Wine & More consumers will find end caps marked by the tagline, “Summer Never Tasted so Good,” showcasing the new 8-pack variety packs alongside the rest of the portfolio, including spritz variety packs and canned cocktails.
Loverboy Expands Reach
“Everyone is calling 2024 the year of hard tea, so being embraced by the likes of Walmart and Total Wine & More, just as peak season heats up, says everything about Loverboy’s power to attract incremental shoppers looking for better ingredients and better taste into the category,” said Kyle Cooke, Loverboy founder and CEO, in a news release. “Our new, summer-themed variety packs nail it with all-time favorites formatted in 8-packs that everyone wants, with graphics that literally pop right off the shelf. They’re getting embraced by retailers at first sight and we can’t wait to see them perform.”
The Cool Classics and Vacay Vibes variety 8-packs retail at a suggested $14.99 and the single-flavor 6-packs for sparking hard teas at $10.99. In addition to Walmart and Total Wine & More, Loverboy is available at Whole Foods, Kroger, Walgreens and other retailers that carry adult beverages nationwide, the company states.
