Turquoise Life has been recently appointed as the new U.S. importer of Mouton Cadet, a Bordeaux wine brand, by Baron Philippe de Rothschild. Effective last month, the Mouton Cadet wines will now be available to a broader audience.
“In the 1960s, Mouton Cadet met American consumers for the first time, so it’s a long story! USA is and will remain a strategic market. We’re very excited about the potential of this great collaboration and look forward to Turquoise’s expertise in establishing Mouton Cadet as a key player in the US market,” said Philippe Sereys de Rothschild, Chairman and CEO of Baron Philippe de Rothschild SA, in a news release.
Véronique Hombroekx, Managing Director Branded Wine Division of Baron Philippe de Rothschild SA added in the release, “We are proud to be entering into this new partnership with Turquoise Life. Together, we dare to invite consumers to discover a new Mouton Cadet signature,
including an innovative collection of 100% organic wines, reinterpreting Bordeaux style, with freshness and fruitiness.”
