American-made KLYR Rum is expanding its presence throughout the mid-Atlantic region. Launched in 2021, the spirits brand has experienced increased demand in its home state of Pennsylvania and select states up and down the eastern seaboard, resulting in an interest to increase distribution, the company states.
“This is an exciting time for KLYR as we continue to roll out to additional markets and cultivate a passionate following for the brand,” said Keith Krem, COO of KLYR Rum, in a news release. “What began as an idea of producing a highly versatile, crystal rum 100% handcrafted in the U.S. that possesses the purity of a vodka, yet retains its character as a rum has led to the creation of an exceptional smooth spirit that uniquely meets the needs of today’s consumers.”
KLYR Rum is distilled 12 times, filtered 18 times and sources water from central Pennsylvania, the company states. Free of additives, sweeteners and GMOs, KLYR is also gluten-free. The brand also features two lines of RTDs – one that is lower proof at 4.5% ABV and a second line that is higher proof at 6.5% ABV – with both featuring KLYR Rum as its base.
As part of its expansion, the KLYR brand portfolio will be making appearances at numerous festivals this coming spring and summer in both Pennsylvania and New Jersey to increase awareness and encourage ‘liquid on lips’ trial with consumers, according to the company. The brand will also support sales in-store with point of purchase displays, collateral materials and tasting events.
