Crossfire Hurricane Rum Signs National Agreement with SGWS

Crossfire Hurricane Rum
Crossfire Hurricane Rum

Crossfire Hurricane Rum, the signature rum by The Rolling Stones, has just signed a national distribution agreement with Southern Glazer’s Wine & Spirits (Southern Glazer’s). Born from a pioneering partnership with Universal Music Group and Socio Ventures, Crossfire Hurricane Rum will first enter the Florida and California markets with Southern Glazer’s later this month, followed by a nationwide rollout, the company states. 

Crossfire Hurricane’s blend of Caribbean rums from Jamaica, Barbados and the Dominican Republic is a fusion of three distinct rum-making traditions. The liquid is 40% ABV and boasts flavors of caramelized bananas followed by a hint of tropical fruit, according to the company.

Mick Jagger, frontman of The Rolling Stones said in a news release, “I’ve visited loads of rum distilleries in the Caribbean – I’ve been to the most rundown and the most ancient ones in Barbados and Jamaica that are remarkably still running on Victorian equipment. Very interesting to discover how rum is made and how it’s blended.”

Crossfire Hurricane the Heart and Soul of the Caribbean

Inspired by the opening lyric of their hit song “Jumpin’ Jack Flash,” Crossfire Hurricane Rum embodies the essence of the Rolling Stones’ legendary journey, capturing the heart and soul of the Caribbean, the company states. Following Crossfire Hurricane’s debut in November 2023—which coincided with the band’s “Hackney Diamonds” album launch and 2024 tour announcement—the brand has delivered record-setting sales online.

“Our mission is to deliver a premium rum brand that is world-class,” said John Fincher, Socio Ventures Partner and Co-founder of Crossfire Hurricane, in the release. “Through our relationship with Southern Glazer’s, we will now make Crossfire Hurricane available across the country, ensuring that aficionados and rock & roll fans everywhere can savor the experience and enjoy the band’s legacy for future lifetimes.”

Crossfire Hurricane Rum is available online across the U.S. at with an MSRP of $37. The product will arrive on shelves in Florida and California in late February 2024, followed by a nationwide rollout with Southern Glazer’s.


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