Buchanan’s Pineapple has been named the official 2024 “Product of the Year” in the Spirits category at the 2024 Product of the Year Awards – the nation’s largest consumer-voted award that spotlights the very best new consumer products in terms of design, quality and overall innovation.
The 2024 Product of the Year Awards spans across 46 trending categories, including car care, functional health, RTD cocktail, laundry detergent and more. This awards program has operated for 16 years in the U.S. and over 30 years globally, according to a news release, acting as a guide to the best new products on the market.
Launched in 2023 as Buchanan’s first flavored spirit, Buchanan’s Pineapple combines the smoothness of Scotch Whisky with the juicy taste of pineapple, the company states, inviting drinkers 21+ to step into a different world of whisky.
“We created Buchanan’s Pineapple as an ode to one of our most popular serves, the Buchanita, taking inspiration from the drinking rituals of our Hispanic American community that has been enjoying Buchanan’s mixed with pineapple juice for years,” says Josh Dean, Vice President of Buchanan’s Whisky North America. “We’re thrilled to be recognized as a 2024 ‘Product of the Year’ alongside so many other brands who are leading the charge in trendsetting, innovation, and inclusion, and we look forward to continuing to find new and flavorful ways to celebrate our drinkers.”