Brody’s Crafted Cocktails, a purveyor of ready-to-serve craft cocktails, announced the commencement of its ambitious 2024 expansion strategy in collaboration with Great Lakes Wine & Spirits. This family-owned wholesale distribution partner, headquartered in Highland Park, MI, is set to introduce Brody’s to retail partners, officially launching this month, the company states.
Bringing RTD Cocktails to Michigan Consumers
Brody’s spirit-based cocktails, crafted in both classic and imaginative flavors, present a great way to drink cocktails without needing to do the mixing. Consumers can simply uncork and pour over ice in the comfort of their homes or while on the go, according to the company.
Cristy Neunson, Co-Founder of Brody’s, said in a news release, “We remain truly honored and humbled by the overwhelmingly positive reception by consumers, retailers, and distribution partners, validating the focus and effort in bringing an exceptional cocktail experience to market. The energy and excitement we are receiving in our new markets continue to support our goal in providing the highest quality, most unique cocktail experience to Brody’s newest fans.”
Neunson adds, “Partnering with Great Lakes Wine & Spirits to bring Brody’s to retailers in Michigan was an easy choice for our team. Their values, culture, and team align perfectly with ours, and we are looking forward to working with them.”
Growth in Additional Markets
Gary Kroll, VP Sales at Great Lakes Wine & Spirits, shares the enthusiasm, stating in the release, “Great Lakes Wine & Spirits is excited to add Brody’s Crafted Cocktails to our portfolio of brands. Innovation is a key element to growth, and adding to the explosive growth segment of spirits-based RTDs with Brody’s Crafted Cocktails provides our organization an excellent opportunity. The premium, spirits-based, craft-style RTDs Brody’s creates will be a tremendous addition to our team’s arsenal.”
Available in 375 ml. bottles that serve up to five cocktails each, Brody’s Cocktails boast an ABV ranging from 16% to 25%, the company states. Currently retailed in a myriad of states including Michigan, Greater Philadelphia, Nevada, Iowa, West Virginia, New Jersey, New York, Massachusetts, Rhode Island, Connecticut, California, Hawaii and Florida, Brody’s also caters to most states through its e-commerce partner, all with a suggested retail price of $11.99-$13.99 per bottle.
