Żubrówka Bison Grass Introduces New Fresh Żu Line

In response to the growing popularity of flavored spirits among Poles, Żubrówka Bison Grass has introduced a new line of Fresh Żu, which consists of four delicious flavors. With a combination of a hint of craziness and dynamic lifestyle of the classic Bison Grass Żubrowka and fruity, refreshing flavors, the new line includes Sour Apple, Refreshing Mint, Sour Lemon and Crisp Sea Buckthorn.

Now available in stores, the new line was created from four different flavors that will meet the expectations of the biggest picky drinkers and win the hearts of those who love characteristic in their spirits.

  • Sour Apple is a juicy and sweet blend that slowly surprises with its wildness. The classic Żubrówka Bison Grass is enriched with natural apple juice, which adds to the classic Bison Grass a light and fruity note.
  • Refreshing Mint is an intensely aromatic and refreshing mixture, perfect for the adventuresome who are ravenous for a wild and unforgettable experience.
  • Sour Lemon is a spirited and sour mix for those curious to see how the inconspicuous lemon can blow them over.
  • Invigorating Sea Buckthorn is a sweet and tart combination, the unexpected taste of wild fruits that have been tamed and encapsulated in a bottle.

Each of the four flavors has its uniqueness — they taste great in shots and in any cocktails to enhance their essence.

Getting Wild with Experimental Vodka

Żubrówka Bison Grass is a unique, aromatic herbal vodka. It is made from top-quality grain and bison grass, which grows in the primeval forests of the Białowieża Forest. The bison grass comes out from the maceration process, which takes place in massive oak barrels where it matures to develop a richer and deeper flavor. Next, the product of the maceration process is mixed with the highest quality alcohol and water from deep wells, until the desired flavor and light green color are achieved. Finally, a decorative blade of grass is added manually to each bottle to emphasize the natural origin of the vodka’s unique flavor.

The Fresh Żu line was created with the positive side of life in mind and people who are wild about experimenting and adore showing their wild nature. These new products will allow drinkers to explore the world in a new style while delivering memorable taste sensations; they’re perfect for summer parties and friend gatherings.

“The launch of the Fresh Żu line is another step by Żubrówka Bison Grass in expanding its offerings and adapting them to the needs and expectations of consumers. The brand has been very popular in Poland and abroad for years, and the new flavors are likely to attract an even larger group of unique spirits enthusiasts. The new Fresh Żu line from Żubrówka Bison Grass marks also an introduction to the brand’s new style of communication, which emphasizes spontaneity, fun, and zest of life,” said Kamil Gębski, Marketing Director for vodkas at CEDC International (Maspex Group), which distributes Żubrówka, in a news release.


Making Its Way Around Poland

The new Fresh Żu line appeared at the biggest Polish festivals: Orange Warsaw Festival, Opener and Audioriver. Also, the launch of the new products was supported through POSM in stores and a customer activation in social media, and On-Trade spots, as well as via the PR activities.

All four flavors from the Fresh ŻU line with 30% ABV are now available for sale at selected outlets, in 90 ml, 200 ml and 500 ml bottles.


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