Teremana® Tequila, a premium tequila brand founded by Dwayne “The Rock” Johnson, recently announced its partnership with Another Round Another Rally (ARAR) to support the hospitality community this holiday season. From October 18th through December 31st, 2023, guests will have the opportunity to support by visiting their local restaurants and raising a glass to the talented teams behind the bar while enjoying creative Teremana® Tequila cocktails. Teremana® is donating $250,000 to ARAR to provide support to local bartenders and hospitality workers across the country.
The Tequila of the People
Teremana® is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson, Jenna Fagnan, Ken Austin and Dany Garcia. It is crafted at Destilería Teremana® De Agave in the highest peaks of the Jalisco highland mountains. With three expressions – a blanco, a
reposado and an añejo – its name loosely translates as ‘spirit of the earth,’ from the Latin word ‘terra,’ meaning earth, and the Polynesian word ‘mana,’ meaning spirit. Made from fully mature, naturally sweet agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana® has been coined, ‘the tequila of the people.’
Expanding on the brand’s groundbreaking Guac on the Rock annual initiative, which encourages consumers to support their local restaurants during Cinco de Mayo, Mana for a Cause is a natural extension of Teremana’s® commitment to championing the hospitality industry and the
people behind it. The funds donated from Mana for a Cause will go towards ARAR’s work to provide grants and academic scholarships to further the education of historically excluded voices in the community, as well as supplying emergency assistance to bar and restaurant
workers.
Support Local Hospitality with Tequila
“Being part of this campaign means a lot to me,” said Jeffrey Morgenthaler, James Beard Award nominated bartender from Portland, Oregon, in a news release. “Supporting the wonderful people who call the service industry home by being able to create a delicious Teremana® cocktail is a win-win as our guests get to enjoy a cocktail made with a high-quality, great tasting tequila.”
Morgenthaler joins additional award-winning talent, J’Nai Williams (New Orleans), Erick Castro-Diaz (San Diego), and Samantha Casuga (New York) as Mana for a Cause ambassadors.
Guests will have the chance to toast to their favorite bartenders while imbibing with festive, inventive Teremana® Tequila takes from acclaimed talent across the country, including Brynn Smith (Los Angeles), Janice Bailon (San Francisco), Caer Maiko (Austin), Michael Aredes (New York) and Meaghan Dorman (New York). When looking to find where to gather with friends and family this holiday season, guests can discover which bars and restaurants are participating by visiting manaforacause.com.
Amanda Gunderson, Founder of Another Round Another Rally, expressed her excitement about the partnership in the release, “We’re thrilled to be partnering with Teremana® Tequila as they are a brand that shares our values and commitment to putting people first and bringing people together. We’re excited to Share the Mana by encouraging guests to enjoy a Teremana® cocktail this season and support all of the talented people in our industry with the funds raised.”
“We are proud to be able to join forces with Another Round Another Rally and share our gratitude for the bartending community,” adds Richard Black, CEO of Teremana®, in the release. “We are excited to see all of the creative cocktails crafted by talented bartenders and look forward to guests getting to toast with a Teremana® Tequila this holiday season.”
