Today, Mezcal Campante, a small-batch premium spirit, announced its expansion in Massachusetts with leading distributor Horizon Beverage, a 4th generation distributor of wine, spirits, beer and non-alcoholic beverages.
This partnership highlights the potential growth of the Mezcal market with a specific type of customer in mind: the Mezcal curious consumer. This customer is looking for high quality, hand-crafted products that follow the artisanal production process, yet are more balanced and light on the smoky aromas characteristic to the spirit.
Campante Leading the Product Category
Mezcal Campante leads this new type of product within the category, providing an excellent introduction to the spirit and supporting the consumer on their Mezcal journey. This spirit is a small-batch, artisanal, premium mezcal. Steeped in heritage and craftsmanship and made from a unique ensemble of agave, Mezcal Campante has a smooth flavor like no other.
Made with so added sugar, additives, coloring or flavoring, the light and smoky tones of Mezcal Campante are met with floral sparkles, sweet aromas and hints of citrus. The spirit is also gluten-free, plant-based, and has zero carbs.
The partnership also highlights the increase in female owned/led companies within the spirits industry. And not only in the agave spirits category, but in the historically male dominated fields. Shirley Leigh-Wood Oakes who serves as the CEO and Partner of Mezcal Campante, is paving the way for female consumers and women in the spirits industry.
“Where you start your journey with Mezcal is very important. I hear it all the time, consumers have had an experience trying the spirit but found it too smoky or too harsh,” says Shirley Leigh-Wood Oakes, Partner and CEO of Mezcal Campante, in a press release. “However, Mezcal is having its moment of opening consumers eyes and palettes to a wider selection of Mezcals, so we are so excited to bring our product to the people of Massachusetts. Campante is an excellent Mezcal, exceptionally smooth, less smoky… making it perfectly balanced and delightfully drinkable.”
Mezcal Campante Bringing Everyone Together
Campante is focused on creating a Mezcal that changes appreciation for this unique spirit while deepening the understanding of the category and artisanal production process and also amplifying adoption. Due to Campante’s versatility, this “Mezcal curious” consumer is able to find their preferred way to drink Mezcal: neat, on the rocks, with soda, or in a cocktail of choice. This is what makes Campante is so special – it really is a Mezcal that can be placed in the center of the table for everyone to enjoy.
Over recent months, Campante has been featured in numerous articles due to its unique and popular flavor and was voted Robb Report’s Best Joven Mezcal. It has additionally been included in articles on Gear Patrol, UPROXX, ELLE, Fox News, and more.
