WES Brands has announced a new partnership with Heaven Hill Brands in connection with a soon-to-be-announced spirits release.
WES Brands will lead this partnership, and officially release details on the newest addition to their portfolio later this summer.
“We’re anticipating strong excitement from the spirits community for this unprecedented release,” says Shelly Stein, Chairman of the Advisory Board of WES Brands, and former President of Southern Glazer’s Wine & Spirits. “We couldn’t be prouder to work with Heaven Hill on this, knowing their reputation and history in the whiskey category.”
Heaven Hill Co-President, Kate Latts, expressed her enthusiasm: “We are excited to partner with WES Brands on their latest project. Knowing of their past wins as a leading spirits incubator, we are more than confident that consumers will share our excitement when this partnership is officially revealed.”
The result of this collaboration will be officially unveiled later this summer.
Heaven Hill’s portfolio includes the world’s second-largest selling bourbon, Evan Williams Bourbon, alongside brands including Elijah Craig, Deep Eddy Vodka and Lunazul Tequila, plus the Samson & Surrey portfolio consisting of Widow Jane Bourbon Whiskey, Tequila Ocho, Mezcal Vago and Bluecoat American Dry Gin.
