In response to popular demand, Milam and Greene Whiskey has expanded its distribution partnership with Southern Glazer’s Wine & Spirits (SGWS), broadening its reach to customers across the United States. The move almost doubles coverage from 7 to 13 markets across the SGWS distribution network, the company states.
Through the new partnership, SGWS will distribute Milam & Greene Whiskey in Texas, Oklahoma, Florida, South Carolina, Maryland, Washington D.C., Indiana, Illinois, Minnesota, Arizona, Colorado, Washington and California effective immediately.
Under the leadership of Heather Greene, CEO and whiskey maker, Milam & Greene Whiskey saw significant growth in 2023, according to the company. Milam & Greene has grown 300% over the past three years.
“Heather and I were coming up the whiskey ranks around the same time, and she is one of the most dynamic people to enter this world,” said Fred Minnick, spirits expert and author, in a news release. “Sometimes people get very sensitive about my reviews, and they think our friendship guarantees them a positive review. I haven’t had to test that yet, because Milam & Greene has yet to release a bad one. Last year, my awards competition, ASCOT Awards, named Milam & Greene the Rising Spirits Company of the Year and awarded it many medals. They are without a doubt among the best blenders in the world.”
Future Growth Through Southern Glazer’s
“Fans seek our whiskey because we are in line with their yearning for companies that care about their people, the environment, product quality, and taste,” said Greene in the release. “We have performed incredibly well with a small sales team with a lot of grit, and without the large budgets of the big brands. Our next step is to catapult the growth of Milam & Greene Whiskey with an enhanced partnership with the world’s preeminent distributor of beverage alcohol, Southern Glazer’s Wine & Spirits. We’re excited to make it possible for our loyal consumers to find our whiskey in more locations across the country.”
“I’ve worked for both large and small spirits companies,” said Matt Evans, Milam & Greene Whiskey president of sales, in the release. “Milam & Greene is uniquely positioned for explosive growth. This brand has everything desirable: an incredible team with flawless execution, a story that resonates, and exceptional whiskey. The alignment with Southern Glazer’s Wine & Spirits will allow more consumers to experience our whiskey than ever before.”
