375 Park Avenue Spirits has come to an agreement with Pernod Ricard to act as the exclusive U.S. importer for Wyborowa Vodka, from Poland, effective July 1, 2019.
“We’re extremely excited to be welcoming Wyborowa to the 375 Park Avenue Spirits family and in doing so adding another iconic global brand to our portfolio of highly coveted and awarded brands,” says Jason Schladenhauffen, President and CEO of 375 Park Avenue Spirits. “This brand has enjoyed significant global success and our team is poised to help it achieve a similar outcome in the U.S. market as we compete amongst the leaders in the premium vodka subcategory.”
Wyborowa, or Wybo for short, was created in 1927. The spirit is made purely from Polish rye, contains no additives other than water, and is produced solely in Poland. The brand carries the Polish Vodka Association seal of Polish Vodka, which is a protected Geographical Indication.
“Wyborowa is an iconic Polish vodka, a brand with rich history and heritage,” says Fabrice Audan, CEO of Wyborowa Pernod Ricard and Central Europe. “The Pernod Ricard Group has a longstanding relationship with 375 Park Avenue Spirits and now Wyborowa Pernod Ricard has joined this great partnership. We believe that 375 Park Avenue Spirits’ strong position in the market, expertise, and excellent supply chain management will help us to drive Wyborowa vodka to the forefront of top tier quality vodkas in the U.S. market.“
Wybo is a smooth and creamy Polish vodka, the company says, with a grainy, fruity and slight floral note that is available in more than 80 countries around the world. It’s now available from 375 Park Avenue Spirits nationally in the following sizes: 1.75-L, 1-L, 750-ml., and 50-ml., along with a holiday gift VAP featuring a 750-ml. bottle and two glasses.