CK Mondavi Unveils Rebranding

C. Mondavi & Family unveiled a completely redesigned label and new packaging for their CK Mondavi and Family wine brand. As part of the redesign, CK Mondavi has been officially renamed as “CK Mondavi and Family” which is a nod to four generations of family winemaking. The redesign also includes a new modern, hand-crafted label and flavor descriptors on the front of each bottle that help consumers choose the perfect wine to pair with their food, preference or occasion. The new CK Mondavi and Family wines will hit shelves nationally starting June 1, 2017.
“For 74 years our family has been committed to quality grape growing and winemaking practices that simply cannot be found in other wines at this price point,” said Marc Mondavi, Proprietor of CK Mondavi Family Vineyards. “CK Mondavi and Family wines showcase quality that matches much more expensive wines. We attribute this to our strong winemaking tradition and family owned vineyards.”
CK Mondavi and Family’s winemaker, Charlie Gilmore, boasts, “The truth is, we are intimately close to our grape-growing which gives us total control and consistency.”
The rebranding was created to highlight the unique CK Mondavi and Family attributes and includes:
  • New flavor descriptors on the front of each wine with specific taste profiles like “bright and fresh” and “rich and velvety” for anyone who wants to easily grab a bottle of wine for their specific food, preference or occasion.
  • A gold seal on the front of each bottle features the image of winery founder, Cesare Mondavi and is a nod to the family’s 74-year commitment to quality winemaking.
  • CK Mondavi and Family’s “Made in USA Certified®” logo is included on each back label indicating that the wines are the first and only wines to be 100% made in the USA. This designation officially indicates that all aspects of the wines—from the grapes, to the bottles, closures and labels—are all made in America. This American tradition is something the family is extremely proud of and is rare in this value price point.
CK Mondavi and Family’s grapes are 100% sourced from California vineyards, utilizing sustainable farming techniques and winemaking practices that are more typical of expensive wines. Their relentless commitment to quality winemaking and hands-on small lot sourcing sets them apart from other value wines. The CK Mondavi portfolio consists of the most popular varieties of wines, handcrafted under the close stewardship of C. Mondavi & Family. The wines are made with grapes grown on the family’s 1,850 acres of vineyards and from California family winegrowers that the Mondavis have had partnerships with for generations. CK Mondavi produces wines that are consistent, vintage-to-vintage, providing consumers with a value and quality they can trust.
“We are proud of our heritage and are grateful that our fourth generation has entered the business. Our new label is a great representation of our Mondavi family winemaking tradition,” adds Marc Mondavi.


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