NBWA Celebrates American Craft Beer Week
America’s more than 3,000 licensed, independent beer distributors are celebrating the excitement that entrepreneurial brewers bring to the beer industry and consumers during American Craft Beer Week, May 15-21, 2017.
According to data released this March by the Brewers Association (BA),...
How Important are Wine and Spirit Ratings?
Wine and spirits professionals gathered at the Wine & Spirit Education Trust (WSET) Alumni Event on May 2 to discuss the importance of scores for wine and spirits.
Led by WSET’s International Development Manager, David Wrigley, the...
Southern Comfort Announces New Formulation
Southern Comfort will soon add whiskey into its recipe.
As reported by the New York Times, the historic brand plans to roll out a new-and-improved version in July that will feature the spirit most people already assume...
CK Mondavi Unveils Rebranding
C. Mondavi & Family unveiled a completely redesigned label and new packaging for their CK Mondavi and Family wine brand. As part of the redesign, CK Mondavi has been officially renamed as “CK Mondavi...
Breakthru Beverage Adds New Supply Chain VP
Breakthru Beverage Group announced that Peter Lijewski has joined the company as Vice President, Supply Chain. In this role, Lijewski will drive Breakthru’s integrated supply chain management initiatives and work closely with the company’s commercial...
Heineken Purchases Remainder of Lagunitas
Heineken announced that it has acquired all the remaining shares in Lagunitas Brewing Company. To maintain the Lagunitas culture and free spirit, the company will continue to operate as an independent entity within Heineken and will...
Breakthru Beverage Launches Agave Education Website
Right in time for Cinco de Mayo – where tequila sales are expected to double – Breakthru is excited to launch its “Great Agave” educational website – a unique, first of its kind informational resource on...
SGWS is Bullish on Rose
According to Eric Hemer, MS, MW, CWE and Senior Vice President and Corporate Director of Wine Education for Southern Glazer's, until recently Rosé was passé. "It was just something that France made, and it...
Jagermeister Unveils New Brand Identity
Jägermeister today unveiled a new global positioning, identity and campaign, marking the first major rebrand in its history.
Launching in the U.S. through a creative platform coined “Be the Meister,” the new campaign “encourages consumers...
Luxury Tequila Sales Skyrocketing
Over the past decade, tequila has shifted from the traditional frozen margarita to luxury tequila offerings served in artisan cocktails, neat or on the rocks, according to the Distilled Spirits Council.
The Council reports that the...
