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According to Eric Hemer, MS, MW, CWE and Senior Vice President and Corporate Director of Wine Education for Southern Glazer's, until recently Rosé was passé. "It was just something that France made, and it...

Jägermeister today unveiled a new global positioning, identity and campaign, marking the first major rebrand in its history. Launching in the U.S. through a creative platform coined “Be the Meister,” the new campaign “encourages consumers...

Over the past decade, tequila has shifted from the traditional frozen margarita to luxury tequila offerings served in artisan cocktails, neat or on the rocks, according to the Distilled Spirits Council. The Council reports that the...

Throughout May, the National Beer Wholesalers Association (NBWA) will recognize the 64th Annual Tavern Month, a celebration of the many licensed bars and taverns that help fuel excitement in the beer industry and enrich America’s social culture. As fellow...

Rémy Cointreau, one of the leading luxury spirits purveyors, names Lou Conrad as the new Senior Vice President of Sales for Rémy Cointreau USA effective immediately. Conrad will be replacing Bill Corbett who has...

Editor’s note: this story is cross-posted from our new recreational cannabis news website, Cannabis Regulator. The legal cannabis industry is fast expanding: already there are many major retailers whose practices and situations are noteworthy. These are...

The Viña Aresti winery of Chile has announced a new comprehensive marketing plan. This multi-layered investment includes public relations, advertising, distributor programming and a new importer partnership with Vinamericas. “This part of an endeavor to bring greater awareness to...

Stoli Vodka is expanding its portfolio with Stoli Crushed: vodkas made with real fruit juice. The initial flavors are Pineapple and Ruby Red Grapefruit. Stoli claims it is the “first premium imported vodka brand to enter the fast growing...

On Tuesday evening at the WSWA Convention, suppliers and wholesalers gathered for a reception honoring the Growth Brands wine and spirit winners. More than 200 people attended the packed Highball & Harvest restaurant at...

The annual Wine & Spirits Wholesalers of American conference gives opportunity for producers to show their lineups and innovations to wholesalers and distributors. Walking around the exhibition halls on day 2 of the WSWA2017,...