Holla Spirits has announced a new distribution partnership with Southern Glazer’s Wine & Spirits (SGWS).
Holla’s vodkas will be represented by SGWS in Holla’s home state of Pennsylvania, with plans of expanding in the future. Holla’s current distribution arrangement in Delaware will not change.
“Southern Glazer’s is the premier distributor of the world’s finest wine and spirits brands,” says Holla President Patrick Shorb. “Their incredible depth of knowledge and distribution framework will surely help us realize our dream of providing fun and sociable spirits to our bold and free-spirited fans.”
The arrangement provides for distribution support by SGWS for both on-premise accounts and off-premise Fine Wine and Good Spirits store representation. Holla is currently in more than 90 stores throughout Pennsylvania, and dozens of bars, restaurants, breweries and clubs.
The Holla team recently moved into a 5,440-square-foot production facility in York, PA to accelerate its growth. The company introduced its “on the go” flexible vodka packaging in Pennsylvania and Delaware in 2019. This package is ideally suited for active lifestyles and events, festivals, the beach, boating, tailgating, golfing and more, the company says.