Roust Corporation appoints new CEO of Roust Russia

Roust Corporation, among the largest vodka producers in the world, has announced the appointment of Alexey Gulevich as CEO of Roust Russia.

Gulevich has more than 20 years of experience in sales and marketing in the FMCG industry. From 1999 to 2017, he successfully worked his way up from Sales Manager and Country Marketing Manager to Commercial Director at Coca-Cola HBC. In 2017, Gulevich moved from the position of Sales Director at Heineken Belarus to Vice President of Sales at Roust Russia.

In his new position, Gulevich will report directly to Pavel Merkul, CEO of Roust Corporation, and be responsible for all aspects of the company’s consolidated business in Russia, which is a priority for the group.

Gulevich will carry out strategic planning and operational management of the company, including sales, marketing, finance, HR, production, supply and legal support of the business.

Vassilen Tzanov, who previously held the position of Roust Russia CEO, will focus on further development of the Group’s Polish business.

“The appointment of Alexey is a continuation of our policy to develop successful managers within the company,” says Pavel Merkul, CEO of Roust Corporation. Alexey not only has a deep knowledge of our business, but has also shown outstanding results since his arrival at the company. I am sure that Alexey will be able to make a significant contribution to further accelerated growth in sales volumes and revenue in our key market in Russia.



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