Republic National Distributing Company (RNDC) just announced the launch of Republic Digital (REDI), a digital accelerator designed to connect brands with consumers using the latest technologies and marketing strategies. In a regulatory compliant manner, REDI aims to increase a brands’ online visibility and growth in the rapidly evolving e-commerce landscape, the company states.
The accelerator offers an end-to-end solution that lowers the barrier to entry for brands that have not previously engaged with consumers through digital mediums. It also provides insights and trends across brands, sectors and markets to better support strategic media buying decisions, according to the company.
Proven Growth Through REDI
REDI covers all aspects of the digital consumer experience, helping brands of different sizes boost revenue and volume. Through a partnership with Shopify, REDI supports brands with three-tier compliant transactional websites by simplifying media buying to drive customer visibility, the company states. Additionally, REDI elevates brand messaging on marketplace platforms such as Instacart, UberEats, DoorDash and more. In a pilot program, a large wine brand increased its Gross Merchandise Value (GMV) on these and other platforms by 400%, leveraging REDI’s data insights and industry expertise.
“Our suppliers are underserved in the digital space today,” said RNDC SVP of e-commerce and marketing Emily Xu, in a news release. “Because of the complexity of the three-tier system, many traditional digital marketing tactics do not deliver relevant returns. We believe REDI can help brands close this gap.”
The REDI team is well-prepared to manage the beverage industry’s complexity and compliance requirements. As a distributor, it will also use its in-depth knowledge of these brands and their goals to find the most effective marketing strategies and vehicles to target the right audiences at the right time, the company states.
“With RNDC’s scale, industry expertise and deep understanding of brands’ priorities and local market dynamics, we continue to bring digital innovation to the beverage alcohol industry, simplifying the process and making it as turnkey as possible,” said Nick Mehall, CEO of RNDC, in the release.
