Female-owned premium beverage company Spirited Brands Holdings just announced its distribution expansion of its canned cocktails, Sokē and Soula. The expansion brings the brand’s product portfolio footprint to additional canned cocktail fans across four states, according to the brand.
The company has partnered with wholesalers covering California, Arizona, Nevada and Minnesota. Products will be hitting the shelves over the next thirty days, the brand states.
“This is an exhilarating time for the company and our two premium cocktail brands,” said Ron Goodson, CEO and co-founder of Spirited Brands, in a news release. “We’ve heard from consumers and retailers across the country who are eagerly seeking access to our lower-calorie, low-alcohol refreshing cocktails and are excited to announce these partnerships. We will continue to establish a robust wholesale network to meet this incredible demand. We’re extremely proud to partner with best-in-class distributors to bring our premium cocktails to markets across the US.”
Introducing Spirited Brands to New Customers
Spirited Brands launched the two new canned cocktails earlier this spring, the brand states. With a low-ABV and lower in calories, these drinks use flavor inspiration from Mexican and Asian cultures.
Customers can find Sokē and Soula 8-pack variety packs at key retailers and single-flavored singles at on-premise locations throughout the four launch markets, according to the brand. For Sokē, flavors include White Peach, Lychee, Cherry Blossom and Yuzu Ginger. For Soula, flavors include Mango Citrus, Lime, Paloma and Pineapple Chili. Each flavor boasts a 5% ABV and 140 calories per can.
“Health-conscious adults are reassessing their social drinking habits, opting for low ABV and lower calorie cocktails to socialize,” said Melanie Nelson, president and co-founder of Spirited Brands, in the release. “This trend towards mindful drinking is driving staggering demand for better-for-you beverages. Partnering with wholesalers who are dialed-in with this rapidly growing segment is essential to meet this demand.”
