Siempre Spirits Limited, an adult beverage company known for Siempre Tequila, just announced a partnership with Prestige Beverage Group as the exclusive U.S. importer for Siempre’s tequila portfolio. Prestige Beverage Group will undertake responsibility for managing all sales and field marketing for the brand in the U.S. effective immediately, the company states.
Siempre Tequila continues to outpace tequila market growth in the U.S. year over year. EPG Media recently awarded Siempre a Rising Star as one of the best-performing new brands in 2022.
Tammy Lee, the Chief of Sales in the U.S. for Siempre Spirits Limited, commented on the strategic importance of the alliance in a news release, “I am excited about this partnership with Prestige Beverage Group, confident that together we will redefine the standards of excellence in the tequila market across the United States. Collaborating with Prestige is an exciting next step for us. Their expertise will play a significant role in enhancing our presence in the U.S. market.”
Driving Growth for Siempre Tequila
Prestige Beverage Group will work closely with Siempre to maximize sales growth and drive consumer engagement, the company states. Prestige is now importing all six expressions of Siempre: Plata (SRP $50), Reposado ($55SRP), Añejo ($60 SRP), Supremo Blanco ($75 SRP), Rebel Cask Reposado ($85 SRP) and Exclusivo Vivo($120 SRP).
“This partnership between Prestige Beverage Group and Siempre Tequila is an ideal match,” said Justin Ashton, General Manager of Prestige Beverage Group, in the release. “Our portfolio of premium spirits focuses on authentic, innovative, and superior-tasting liquids, and we are thrilled with the addition of Siempre Tequila. By leveraging Prestige’s expertise and experience across the U.S. market, we are uniquely positioned to continue driving awareness and momentum for Siempre Tequila.”
