Sparkling beverage brand MyMuse has just announced its collaboration with social media phenomenon, singer and reality star, Dixie D’Amelio. Together, they present “Passion,” an inspired caffeine-free, adaptogenic soda flavor crafted by Dixie and brought to life by MyMuse, the company states. It’s launching this month at Target, Sprouts, GoPuff and Amazon.
The limited-time product, Passion, will be released alongside two additional new MyMuse flavors: Black Cherry and Orange U Glad. This launch marks MyMuse’s first-ever lineup of caffeine-free Inspired Sodas, according to the company. The lines features a blend of adaptogens, electrolytes, zinc, potassium and magnesium. Passion is a bubbly, subtly sweet passion fruit soda flavor that embodies D’Amelio’s creativity and individuality.
A Beverage Bubbling with Creativity
“I am very fortunate to collaborate with a brand that gave me complete creative freedom by ensuring that my true self was represented in the final product,” said D’Amelio in a news release. “From the taste tests, design meetings, to content production, I had so much fun creating my Passion inspired Soda flavor with MyMuse and can’t wait for everyone to try it!”
“MyMuse aims to fuel creativity with every sip and Dixie’s Passion soda embodies this ethos through sparking her own creativity with her hydrating soda innovation,” said Megan Robles, Vice President of Marketing at MyMuse, in the release. “Our collaboration with Dixie D’Amelio marks a significant milestone in MyMuse’s journey to provide consumers with unique and inspiring beverage options.”
