Beverage industry veteran Brandon Cason just launched TEABIRD Hard Tea. Teabird combines the flavor of black tea with cane sugar. With only 110 calories and 5 grams of sugar per serving, TEABIRD offers a guilt-free indulgence, the company states.
The announcement was made by Cason and Jason Aldean, award-winning entertainer and Partner and Chief Ambassador of TEABIRD.
Known in the industry for his meteoric success as the co-founder of Canteen Spirits, co-founder/CMO of Waterloo Sparkling Water and former CMO of Deep Eddy Vodka, Cason was also the idealizer behind popular hard beverages like Canteen Vodka Soda and Cantina Tequila Soda, prior to launching TEABIRD. Predicted to reach $6.5 billion by 2030, the hard tea market continues to expand, bringing in a consistent year over year uptick, with limited market options currently available to consumers, according to the company.
“TEABIRD is crafted to give consumers what they have been searching for and we are seeing retailer after retailer recognize something special in this brand,” shared Cason in a news release. “It’s a refreshingly authentic and flavorful hard sweet tea that’s also keeping the spirit of ‘better for you’ front and center, something that doesn’t exist on the market right now. It was important to create an aspirational and iconic brand in TEABIRD with a truly delicious liquid. When you get those two things right, let it fly!”
In addition to the Original Hard Sweet Tea, TEABIRD also launched a Half and Half version. These beverages are now available at Walmart across the South, Southeast, Midwest and Northeast as well as many other fine retailers, the company states.
