Director of Execution-Oxford Street Merchants

Company: Johnson Brothers

Location: St. Paul, MN



The Oxford Street Merchants Director of Luxury Execution will be tasked with the day-to-day growth and development of both the brands and the team members associated with our Oxford Street Merchants team. With a focus on our core building blocks of people, portfolio and product education, the Oxford Street Merchants team of highly accredited specialists utilize storytelling and passion to achieve executional excellence in the sales growth of the fine wines and luxury spirits they represent.

As a Director of Execution you will play a pivotal role in leading and executing sales strategies to drive revenue growth, foster client relationships and enhance the company’s market presence. You will oversee a dynamic team of sales professionals and collaborate with cross-functional departments to achieve business objectives.


  • Train and develop team members.
  • Assist with RFP’s and identify new suppliers/brands that fit into portfolio.
  • Oversee Supplier(s) Planning Process:
    • Develop and Plan tactical overlays against supplier strategies to Engage with Johnson Brothers Leadership.
    • Build market execution plans including measurable goals by geography, channel, customer and brand and integrating plan to drive Transformational Priorities.
    • Manage LMF ad Tactical Budgets, while optimizing price and promotion strategies.
  • Plan activity/goals against achieving brand standards.
  • Follow Supplier(s) lead on innovation planning within assigned brands including programming, goal setting, inventory management, selling tools, kickoff meeting, training, tracking, etc.
  • Communicate monthly, quarterly, and annual portfolio priorities and key execution metrics by channel, geography, customer, and brand across entire selling Johnson Brothers Network to achieve internal alignment.
  • In depth analysis of activities by channel, geography, customer and brand.
  • Scorecard Performance across Johnson Brothers Network.
  • Measure and update against execution, brand standards, innovation, channel & other KPI’s and continually identify strategic gaps in plan.
  • Use internal tracking of goals including displays, feature ads, pricing, distribution, visibility, accounts sold, menus, drink features, etc. to deliver above.
  • Assess Supplier(s), Brand and Category health using syndicated data, including Nielsen, IRI, DISCUS, Etc.
  • Overall Management of profitability for Supplier and Distributor alike.
  • Run standard and ad hoc reports for business needs.
  • Coordinate cadenced business reviews and planning meetings with Supplier(s) Leadership.
  • Collaborates with Supplier to build comprehensive training programs, designed to educate an enhance Johnson Brothers Sales personnel capabilities.
  • Works in conjunction with Corporate Training Platform.
  • Ensures all Supplier and Johnson Brothers Corporate Compliance measures are in place and being followed pertaining to designated portfolio(s).
  • Work with Purchasing Department to ensure contractual obligations and asks are being adhered to.
  • In conjunction, maintaining healthy Inventory levels for internal purposes.
  • Oversight to Branch forecasting using Logility.
  • Plans and Executes Market Surveys upon Supplier(s) desired cadence across Johnson Brothers Network.


  • Excellent written and verbal communication skills & comfortable communicating with all levels, including Senior Level Leadership.
  • Excellent organizational skills & attention to detail with a high sense of urgency, initiative & proactive planning.
  • Ability to think critically & solve problems.
  • Capable of leading change.
  • Strong presentation skills & ability to guide business conversations.
  • Data & Fact driven ways of working.
  • Working knowledge of Microsoft Office Tools; specifically Excel & PowerPoint.
  • Ability to be analytical and work through internal and external data sources.
  • 8+ years of experience of commercial sales experience.
  • Experience working with data/analytics.
  • 4 Year Degree or equivalent experience.
  • CSW, WSET 3, or Certified Somm required.



Please enter your comment!
Please enter your name here