Lil’ Drug Store Products, Inc. (LDSP) and Cheers have joined forces in an exclusive partnership to introduce Cheers’ products to the convenience, travel and hospitality channels. This collaboration will promote smarter drinking habits by helping on-the-go consumers support their livers and feel better the day after drinking alcohol, the company states.
“Over half of American adults regularly consume alcohol, and those 145 million Americans are primed to purchase it within the channels we serve. Our collaboration with Cheers will introduce alcohol-related health products to the market, effectively satisfying an untapped demand in the marketplace,” says Hayley Fry, Senior Director of Marketing at LDSP in a news release.
Innovating the Health and Wellness Category
Cheers offers alcohol-related health and wellness products. Brooks Powell founded the brand in 2014 while an undergraduate at Princeton, and Cheers officially launched onto the scene in 2018 when it debuted on the Season 9 finale of “Shark Tank” as the first U.S. brand to commercialize the benefits of dihydromyricetin (DHM) at scale, the company states.
Cheers’ patented formula of DHM and cysteine quickly earned the brand a top spot in its category on Amazon. While primarily offered online, through this expansion with LDSP, Cheers expects to have expanded their reach into over 3,000 food, drug and mass stores by the end of 2023.
LDSP Taking on Cheers Products
LDSP has expanded its product offerings to include two of Cheers’ best-selling products, making them accessible to their network of 180,000 retail partners nationwide, the company states. Among these offerings is Cheers Restore, an after-alcohol aid, designed to be taken after responsible alcohol consumption or before bed. Additionally, Cheers Relief, a next morning aid, is available for consumption the morning after drinking, aiming to help individuals feel closer to 100% the following day.
“The convenience, travel and hospitality channels offer unmatched accessibility and immediate availability, which is why we are thrilled to join forces with LDSP,” states Brooks Powell, Founder and CEO of Cheers in a news release. “Our partnership will guarantee the ready availability of health-conscious solutions in the marketplace, providing an additional level of assurance for individuals who prioritize responsible drinking by enhancing their well-being the next day.”