CPG Data™ Celebrates Partnership with Breakthru Beverage Group

CPG Data™, the Sales Performance Management leader in the beer, wine and spirits industry, is thrilled to extend its heartfelt congratulations to Breakthru Beverage Group for earning the prestigious title of “Wholesaler of the Year” for 2023 by Beverage Industry magazine. CPG Data™ is the industry’s fastest, easiest and most powerful app for tracking retail displays, promotional compliance, points of distribution and more.

“We are thrilled to see our longtime partner Breakthru Beverage Group receive this well-deserved recognition,” says Tracy Neal, Founder and CEO of CPG Data™. Since 2016, CPG Data™ and Breakthru Beverage Group have enjoyed a mutually beneficial partnership that has set industry standards in tracking and execution for the 3-teir alcohol beverage industry.

“The full integration of CPG Data’s state-of-the-art tracking platform with Breakthru Beverage Group’s CRM and backend systems has driven best-in-class transparency, growth and gamification for their supplier partners in every market. Powering their retail execution strategy with our leading technology has strengthened Breakthru’s position as an innovator,” says Neal.

Julian Burzynski of Breakthru Beverage Group comments, “Our internally created performance management application allows us to provide smart, directional goals to our sales associates to achieve sales goals. This tool is directly connected to the sales associate’s CRM as well as the organization’s CPG Data™. CPG Data™ collects roughly 2 million points of activation data across our footprint each year, enabling us to provide very robust supplier execution to our supplier partners.”


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