Provi has announced a campaign to amplify the National Beer Wholesaler Association (NBWA)’s Distributors Against Human Trafficking initiative. The company launched a strategic media campaign leveraging its online marketplace and publishing channel, Beverage Media Group, to further educate the beverage alcohol and hospitality communities on combating human trafficking.
Distributors Against Human Trafficking was established in 2020 by NBWA in collaboration with its members and partners. The program aims to fight human trafficking by educating beer distribution employees on recognizing and safely reporting its signs. Nearly 30,500 employees from more than 250 companies have completed the training since its launch. Earlier this month, NBWA announced a renewed focus of the initiative and has gained support from association members, like Provi, to promote education to the retail tier.
“Human trafficking continues to be a world-wide issue, and the hospitality community is in a unique position to impact change,” said NBWA President and CEO Craig Purser. “We are proud of the education we are providing to empower our members to recognize and report signs of this terrible crime through Distributors Against Human Trafficking. We’re grateful to partners, like Provi, who are helping broaden our reach by galvanizing trade buyers to join us in this fight.”
Among the supporting campaign partners is Eagle Rock Distributing, a major wholesaler in Georgia and Colorado. “We are proud to play our part in helping enact positive change for our community,” stated President of Eagle Rock Distributing, Nick Economos. “The nature of our business exposes our team to thousands of people a day. It has been tremendously empowering to have the tools and understand what actions to take when exposed to trafficking. We’re committed to sharing this knowledge with our retail customers and know that together, we can help more potential victims.”
“It’s imperative that our industry works together to leverage all of our collective resources to help solve life-threatening issues, such as human trafficking,” stated Provi SVP, Industry Affairs and Social Responsibility, David E. Wojnar. “We are committed to using our solutions and voice to increase visibility, and are thankful for NBWA and its members for their efforts to combat this ongoing human rights problem.”