Andrés Tauber, President of VSPT US, has announced that the company has made key hires to strengthen the overall team.
“We decided it was vital to our commercial and marketing strategies to have a stronger presence in the U.S.,” explained Tauber. “Our decision to invest in people demonstrates VSPT’s commitment to and belief in this market, our partners, and our portfolio.”
In addition to Andrés Tauber as President, Roberto Catalani as Vice President Marketing, Marcelo Nacrur as CFO, and John Dougherty as Vice President Commercial Strategist, the team now includes Michael Pecoraro as National Director of Chains, John Mulvey as Regional Director – South Central, Robin Booth as Regional Director – West, Kristen Hays as Regional Director – Northeast, Casey Stephenson as Regional Director – Midwest, and Amanda Foxwell as Regional Director – Mid Atlantic.
VSPT US is the new Miami-based subsidiary of the VSPT Wine Group.
“In America, we have a fantastic collection of brands available, each uniquely highlighting the quality coming out of Chile and Argentina,” said Tauber. “One of our primary goals is to increase distribution and awareness so consumers can easily find and enjoy these wines. Our new national partnership with Southern Glazers, finalized earlier this year, was a big step in that direction.” VSPT is also focusing on strategies and activities that assist in premiumizing the portfolio. “Our team is committed to creating brand opportunities that communicate the quality of this portfolio. From Cabo de Hornos, one of our beloved icon wines, to Viña Leyda, Chile’s most acclaimed cool coastal winery, we are looking at ways to reinforce this message of excellence at every turn.”
