Hotaling Partners with with General Beverage

Hotaling & Co. has announced a new distribution partnership with General Beverage and Saratoga Liquor Company to manage its portfolio throughout Wisconsin. General Beverage will manage on and off-premise operations across the state. The agreement goes into effect on September 1, 2022.

“This was an exciting opportunity for Hotaling & Co to partner with General Beverage and Saratoga Liquor to expand our distribution in the state of Wisconsin,” said Gregory Fitch, Chief Sales Officer & SVP Sales at Hotaling & Co. “Our companies share key values and seek to unite a culture of likeminded spirits across the state by stirring the artisanal spirit in everyone.”

Jeff Wiles, SVP of Sales & Marketing for General Beverage added: “We are grateful for the opportunity and responsibility that Hotaling & Co., has entrusted in us to optimize their business in Wisconsin. We see this as a truly synergistic partnership – where our resources will increase efficiencies while Hotaling’s impressive portfolio fills in some category gaps for us.”


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