DoorDash Acquires BBot

DoorDash, Inc. announced that it has entered into a definitive agreement to acquire hospitality technology startup, Bbot. The addition of Bbot’s products and technology to the DoorDash platform offers merchants more solutions for their in-store and online channels, including in-store digital ordering and payments.

“We’re excited to bring our combined suite to an even wider selection of merchants across the hospitality space – including bars, hotels, and ghost kitchens – so these businesses can engage with more customers, increase their quality of service, and grow sales,” said Tom Pickett, DoorDash’s Chief Revenue Officer. “Bbot has built best-in-class features and highly customizable tools that will enable DoorDash to better support the ever-growing range of merchant needs.”

“Over the past few years, the hospitality industry has seen the benefits of growing their online channels as well as digitizing their in-store operations,” said Steve Simoni, CEO of Bbot. “Joining forces with DoorDash enables us to more rapidly scale our solutions so that, together, we can equip more businesses with more low-cost tools to help them provide excellent customer experiences and compete in today’s digital world.”


Bbot’s solutions include a QR code scanner that brings customers to a merchant-branded, online menu for in-store ordering. Guests can order with one another and alongside servers on a single, open tab. Bbot’s flexible technology works with a merchant’s existing software services, including POS systems, loyalty programs, and reservation services, and operates on a variety of merchant and consumer devices, including handhelds and tablets.

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