The U.K. craft brewer Innis & Gunn has unveiled a new look with a unifying packaging rebrand across its core barrel-aged and craft-brewed beers range.
The new packaging design takes inspiration from Innis & Gunn’s home city of Edinburgh, Scotland. Each day at 1 p.m. at Edinburgh’s Castle a large gun sounds in a tradition dating back to 1861 when it allowed ships nearby to set the maritime clocks. The swirls and ripples on the packaging are a nod to this nearby “One O’ Clock Gunn.”
The Innis & Gunn rebrand includes: The Original, Barrel Aged Scotch Ale, Blood Red Sky, Jamaican Rum Barrel Red Beer, and Bourbon Barrel Porter (the new name of their Bourbon Aged Dark Ale), as well as their Irish Whiskey seasonal offering, and future styles.
The new packaging will start hitting U.S. shelves this month. It comes as the company returns its core range to barrel-aged beer.
The new packaging launch follows a transformational 18 months for Innis & Gunn, including recent announcement that consumer goods private equity firm, L Catterton, has invested in the business, fueling the Edinburgh-based company’s growth ambitions in the U.K. and internationally.