The company kicked off a fundraising program at bars throughout the United States, including Miami, New York, Houston and more than a dozen other cities. Each participating bar has crafted a special drink menu with Don Q rum — net proceeds will be matched by Serrallés and all proceeds donated to relief efforts.
The company is working with Puerto Rico Rises, an initiative led by first lady Beatriz Rosselló, and the nonprofit ConPRmetidos, in partnership with Foundation for Puerto Rico, to raise funds for those affected by Hurricane María. At present, more than 40 fundraisers are currently underway, with additional events being scheduled every week.
Serrallés is also actively collaborating in helping facilitate temporary work on the mainland for local bartenders, the company says, who have been out of work for several weeks as a result of Hurricance Irma and Hurricane María. At present, 21 bartenders have signed up to receive the company’s support and more than 80 bars in the mainland have offered help via temporary employment or housing local bartenders during this emergency.
The company’s stateside employees in Miami, Boston, New York, Chicago, Washington, D.C., San Francisco, Los Angeles and Dallas have also been active in organizing collection centers for Puerto Rico Rises to collect a wide variety of basic necessities to help families on the Island. Other grassroots efforts are underway.