Home Features Sales & Marketing

Sales & Marketing

Meeting the Trade Development Challenge

Scott Moore recently joined the Southern Glazer’s Wine & Spirits team as the company’s SVP of Off-Premise National accounts. He’s responsible for supplier planning, as well as driving development and implementation of customer annual...

Fall Trends from SGWS

Southern Glazer's Wine & Spirits shared insights into fall wine and cocktail trends in both the on- and off-premise categories. With limited space on the shelf and behind the bar, off- and on-premise beverage buyers...

Ten Alcohol Trends to Watch in 2017 and Beyond

Consumer taste continues to evolve. Recent industry-defining beverage alcohol categories like bourbon, IPA and rosé have begun to splinter off into subcategories. Different takes on these styles have emerged, including regional focuses or reimagined...

Cordials & Liqueurs Go with the Flow

The cordials category has tremendous diversity and tends to be a catch-all for anything that isn’t a standard base spirit,” says Cherie Koster, senior brand manager for St-Germain liqueur. Indeed, the fluid, anomalous and wide-ranging...

Last Year’s Fastest Growing Beer Brands

It’s no secret that the overall beer industry has been lagging, as the macro brands continue to lose ground and the craft sector feels the pain of oversaturation and increasing competition. New brands, styles...

American Whiskey Faces Supply and Demand Issues

“The whiskey category is growing and growing; we’re loving it,” says Elizabeth Gregg, general manager of Applejack Wine & Spirits. For the Denver area retailer, American whiskey is the fastest growing section of the...

American Vodka Continues to Grow

When the vodka boom exploded at the turn of the century, the race to create the most elegant and refined brand image and package, using elaborate distillation and filtration processes as well as a...

American Wines Forecast Continued Growth

The coming year’s forecast looks rosy for American wine retailers and American vintners alike. Stability in the U.S. economy and favorable demographic trends are currently pointing toward continued growth in wine sales in 2017, so...

No End In Sight for American Whiskey Growth

“Anyone who says he can predict what’s going to happen in the whiskey industry 20 years from now is crazy,” says Wesley Henderson, co-founder/chief innovation officer of Angel’s Envy. Being able to guess how...

Top Wines from 2017

To close out another year of our National Retailer Wine Panel reviews, we asked panelists to recollect the top wines they drank in 2017. These reviews include brief tasting notes and a rating. If...