2017 Advertising & Promotion Awards Winners
Our sister publication, Beverage Dynamics, held its 33rd annual Advertising & Promotion Awards, which recognize the best design and execution of branded content developed by the beverage alcohol industry. To see photos of all the...
Marketing Strategies for Selling Organic Wine, Spirits and Beer
To keep pace with consumers’ evolving demands, off-premise retailers continue to tinker with marketing strategies for organic and sustainable wine, spirits and beer.
As many stores are grappling with whether to bump up consumer-education efforts...
11 Trends Defining Craft Beer in 2018
Growth continues to define U.S. craft beer. While sales have slowed from the meteoric rise between 2012-13 (almost +20%) to a more reasonable +6% in 2016, other key aspects have increased without end in...
What’s New and Hot from Southern Hemisphere Wines
Can you remember the time you first tried a big, juicy, unctuous Australian shiraz?
What about the first bottle of zesty, zingy New Zealand sauvignon blanc you uncorked (or more likely, unscrewed)?
Or when you heard...
Five Cocktail Trends for 2018 from SGWS
Southern Glazer's Wine & Spirits identified the top cocktail flavor and ingredient trends heading into 2018, following an extensive tasting tour across the U.S. led by an expert team of national sales staff and mixologists. ...
