Embarking on its next phase of expansion, Uncle Waithley’s Beverage Company, a Caribbean-inspired flavored beverage producer, has been selected to participate in Whole Foods Market’s On the Verge accelerator program. Brands selected for On the Verge demonstrate serious growth potential, have a finger on the pulse of trends and align with Whole Foods Market’s values and priorities, the company states.
“We’re honored to be the sole beverage among the ten food and beverage brands nationwide selected for the Local and Emerging Accelerator Program (LEAP), On the Verge cohort,” said Uncle Waithley’s founder Karl Franz Williams in a news release. “This program will provide Uncle Waithley’s with invaluable resources and mentorship to accelerate our growth.”
Uncle Waithley’s Continued Expansion
In winter 2024, Uncle Waithley’s also inked deals with prominent distribution partners, including Harlem Beer Distribution in North Carolina and Community Craft Spirits and Wine in Florida, according to the company. These partnerships helped expand Uncle Waithley’s presence in bars and restaurants in key markets.
In spring 2024, Uncle Waithley’s will expand its product lineup with its second flavor, Caribbean Sorrel. The ruby red beverage—also known as “liquid soul”—derives its flavor from steeped Hibiscus, the company states. The flavor is tart with bright berry (similar to cranberry) and citrus notes, rounded out the flavors of allspice, West Indian bay leaf, ceylon, nutmeg, clove, dried orange peel and cardamom. Sorrel is the first of four new authentic Caribbean flavors launching this year.
