Southern Glazer’s Promotes Lewis Kenrick to President, West Region

Southern Glazer's Wine and Spirits

Southern Glazer’s Wine and Spirits just announced that it has promoted Lewis Kenrick to the role of President, West Region, effective March 1, 2024.

In his most recent role, Kenrick served as Executive Vice President, General Manager of California. He will now report to John Wittig, Chief Commercial Officer, and is filling the position of Patrick Daul who recently announced his retirement, the company states. As President, West Region, Kenrick will be responsible for leading all business activities in Alaska, Idaho, Oregon, Washington, Arizona, New Mexico, California, Nevada and Hawaii.

Kenrick Drives Success for SGWS

“Lewis’ commercial leadership experience in California, our largest market, helps make him the ideal successor for our sizeable West Region,” said Wittig in a news release. “I am confident that he will build on Patrick’s great leadership and continue to drive success for customers and suppliers well into the future.”

In 2008, Kenrick commenced his career at Southern Glazer’s, pioneering Trade Development for Chains across California, the company states. He soon stepped into roles of increasing responsibility, including Pacific Wine & Spirits (PWS) Vice President, Sales Manager for Chains in 2010, followed by his appointment to Vice President, General Manager, PWS of California in 2013.

In his next role as Executive Vice President, General Manager, PWS of California and Hawaii, Kenrick led a dedicated division of over 500 sales professionals representing the prestigious portfolios of Diageo, Moët Hennessy USA, and Nolet Spirits, according to the company. Prior to his tenure at Southern Glazer’s, Kenrick honed his expertise at Diageo, with roles at Chateau & Estates in Napa, California, and later in the National Account organization.

An announcement for Lewis Kenrick’s successor will be forthcoming.



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