InvestBev, a private equity firm dedicated to the adult beverage industry, just announced a seven-figure investment into JuneShine, a hard kombucha and ready-to-drink spirits brand. This infusion of capital will power JuneShine’s marketing and product line expansion efforts to help it thrive in the better-for-you alcohol category, InvestBev states.
Greg Serrao, Founder and CEO of JuneShine, expressed excitement in a news release, stating, “We’re grateful to have InvestBev be part of the team. We have big plans for the future as we continue to build a better-for-you alcohol platform and we are confident they will be value-added partners and advisors for JuneShine as we enter our next stage of growth.”
Brian Rosen echoed Sarreo’s excitement in the release, stating, “JuneShine has everything we look for in a portfolio company: great-tasting products, a strong team, and a distinct point of view. The team not only created a new category in organic hard kombucha, but they have been a driving force in upleveling the alcoholic beverage industry’s commitment to sustainability and transparency. We are thrilled to partner with Greg and welcome JuneShine into the InvestBev family.”
InvestBev’s diverse portfolio includes Ten to One rum, Cann, Nomadica, Speakeasy and ReserveBar. JuneShine marks InvestBev’s first venture into the kombucha sector, underscoring the growing demand for healthier and alternative beverages within the alcohol industry.
