WSWA Names Bert “Tito” Beveridge as 2024 H.E.R.O. Award Recipient

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Wine & Spirits Wholesalers of America (WSWA) just announced that Bert “Tito” Beveridge, Founder of Tito’s Handmade Vodka will receive the 2024 Ray Herrmann H.E.R.O. Award at Access LIVE next month. Tito was chosen by the selection committee for the qualities that make him a H.E.R.O. (Humanitarian, Ethical, Respectful, and One-of-a-kind), the company states.

“We’re honored to recognize a titan in our industry and a household name as a H.E.R.O.,” says WSWA CEO and President Francis Creighton in a news release. “From the beginning, Tito built his brand and company around an ethos of philanthropy that persists to this day. Tito is a larger-than-life inspiration to us all.” 

Tito’s Reputation as an Industry Leader

“The Ray Herrmann H.E.R.O. Award honors transformational leaders in our industry who, like Ray, have made an enormous impact not just in business, but through their character and deep connections with others. Tito Beveridge is one such person, whose larger-than-life personality and infectious energy impacts all those he meets,” says Charlie Merinoff, Co-Chairman of Breakthru Beverage Group in the release.

“Over the years, Tito has earned a strong reputation as an industry leader in philanthropy and community engagement and has consistently responded to challenges with compassion and a huge heart to help others, just like Ray. At Breakthru, we are proud to work with such a partner and congratulate him on receiving this incredible honor,” Merinoff continues.

“There are very few industry names in the past 100 years that have become synonymous with a spirits category, and Tito Beveridge is one of them,” says WSWA Chairman Doug Shaw in the release. “This award recognizes a one-of-a-kind, true gentleman for his inspirational entrepreneurial spirit only rivaled by his philanthropic heart and dedication to community.”

A Never-ending Passion for Spirits

Tito Beveridge founded Tito’s Handmade Vodka in the mid-nineties. Inspired to do what he loved, Tito pursued a career in the spirits industry, risking it all until he sold his first case in 1997. Dreamed up and distilled in Austin, Texas, Tito’s is known for its high-quality product, charitable contributions, and goal to make people happy while making the world a better place, according to WSWA.


“Ray Herrmann was an icon in our industry, and he was always willing to listen, share his insights, and build the sort of relationships that stretched beyond our business,” says Bert “Tito” Beveridge, Founder of Tito’s Handmade Vodka, in the release. “He was someone whose friendship and mentorship I valued immensely, and I took to heart the significance he had on people. I truly appreciate this incredible honor and thank WSWA and Breakthru Beverage for the opportunity to donate the $20,000 award to the Robert Qualls Scholarship Fund, and match it with an additional $20,000 gift.”


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