Red Rocker Brewing Co. Expands Distribution Across Michigan

Red Rocker Lager.
Red Rocker Lager.

Rock and Roll Hall of Famer and spirits trailblazer Sammy Hagar’s Detroit-based brewery Red Rocker Brewing is expanding distribution of its inaugural beer, Red Rocker Lager, throughout the state of Michigan, the brewery states.

Red Rocker Brewing celebrated its launch in October with a sold-out concert by Hagar and his chart-topping band, The Circle, breaking The Fillmore Detroit’s record for most beer sold in a single night. This expansion takes the brewery beyond Detroit, bringing Red Rocker Lager to Michiganders at bars and retailers beginning in mid-December, according to Red Rocker Brewing.

Sammy Hagar with Red Rocker Lager.

Michigan a Favorite for Hagar

“There’s no better place for me to make beer than in Detroit Rock City, and throughout my career Michigan has remained one of my favorite places to play, from Detroit to Traverse City and everywhere in between,” said Hagar in a news release. “I can’t wait for Michigan fans across the state to try Red Rocker Lager.”

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Red Rocker Lager took center stage at Hagar’s sold out Detroit concert on Monday, October 23, selling more than 400 cases of the 16 oz. canned beers, totaling more than 9,600 cans of beer, and breaking The Fillmore Detroit’s all-time record. 

Wide Availability Across Michigan

A medium-bodied Mexican-style lager, Red Rocker Lager is light, crisp and refreshing with just a touch of sweetness and 4.3% ABV. Red Rocker Lager will be available in 6-packs of 12 oz. cans or 4-packs of 16 oz. cans at bars, restaurants, grocery and convenience stores in numerous Michigan counties including Wayne, Alpena, Alcona, Montmorency, Presque Isle, Oscoda, Cheboygan, Emmet, Charlevoix, Macomb, Bay, Clare, Crawford, Genesee, Gratiot, Isabella, Lapeer, Mecosta, Midland, Oakland, Otsego, Roscommon, Saginaw and Tuscola as well as the township of Oscoda in Iosco County, the village of Ellsworth in Antrim County and the northern portions of Otsego in Allegan county.

Beginning on Monday, December 11, Red Rocker Lager will also be available for shipping to select states including Ohio, Kentucky, Virginia, Alaska and Washington D.C. via online orders on RedRockerBrewing.com.

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