Buzzard’s Roost Sipping Whiskeys are taking flight, with new distribution agreements in 10 markets, including Colorado, Delaware, Indiana, Iowa, Maryland, Missouri, South Carolina, Texas, Virginia and Washington, D.C., according to a news release.
The expanded distribution makes Buzzard’s Roost available in a total of 20 markets. Until now, Buzzard’s Roost was only available in Kentucky, Massachusetts, New Mexico, Arkansas, Tennessee, North Carolina, Ohio, Illinois, Georgia, Louisiana and Alberta, Canada.
Buzzard’s Roost Sipping Whiskeys is an independent blender and bottler of exceptional whiskies crafted using pioneering techniques. Buzzard’s Roost whiskeys stand out for their exceptional flavors, which are created using a combination of break-through techniques for second barrel maturation. This includes 18-month-seasoned oak barrels for intensified flavors and the exclusive use of Char #1 over very specific toast levels to coax complex flavors from each barrel, leading to rye whiskeys and bourbons with flavors unlike any other.
Attracting Passionate Whiskey Lovers
Buzzard’s Roost Co-founder and CEO Judy Hollis Jones credits the growth to product quality, consumer pull and loyalty, retail visibility and participation in events that attract passionate whiskey lovers. Buzzard’s Roost is active in the Bourbon Classic, Bourbon Women SIPosium, Kentucky Bourbon Festival, New Orleans Bourbon Festival and many others.
“Distribution is a critical part of our brand growth,” says Hollis Jones in the release. “And getting liquid to lips helps cultivate a built-in audience for us in new markets. Once people taste Buzzard’s Roost whiskeys, they fall in love with it. We’re on target for our goal of 300% growth this year.”
Most distributors choose to stock all six Buzzard’s Roost core SKUs (three rye whiskies and three bourbons), and have access to allocations of limited releases several times a year.
Obtaining a Membership in the Kentucky Distillers Association
In April, Buzzard’s Roost opened its Whiskey Row Experience in downtown Louisville, quickly becoming a popular Main Street destination. Buzzard’s Roost’s 75-gallon Vendome pot still – dubbed Buzz Cauldron – is operational on-site, paving the way for membership in the Kentucky Distillers Association.
“KDA membership has been a goal for us,” said Jason Brauner, Buzzard’s Roost co-founder and master blender in the release. “It makes us an official part of the Kentucky Craft Bourbon Trail, enables us to sell on-site at events that allow it and has lots of other valuable benefits. We’re proud to belong to the KDA.”
“We’ve got great momentum and are already working on agreements with distributors in more markets,” added Hollis Jones. “Just like a buzzard, our vision is sharp and long-range!”
