Santo Spirits Unveils First Consumer Brand Experience in Mexico

Today, Santo Spirits partners Sammy Hagar and Guy Fieri announced the opening of the first Santo Spirits Visitor Center in Cabo San Lucas, Mexico.

The vibrant homage to all things Santo is located in the heavily trafficked marina area, just a few minutes from Hagar’s legendary Cabo Wabo Cantina. This location gives visitors and locals alike the chance to experience the full Santo lineup of tequilas, including Blanco, Reposado, Blanco 110 Proof and the recently released Añejo, as well as Mezquila, the pioneering Mezcal/Tequila blend.

Santo: A Higher Spirit

Having introduced the U.S. to super premium 100% Blue Weber Agave tequila with his first brand back in 1996, Hagar teamed up with Fieri in 2019 looking for one thing – bold, authentic flavor achieved through uncompromising quality. Together, they created Santo Spirits. All of the brand’s tequila products are additive free and carefully crafted using time-honored traditional methods that allow the agave to shine through.

Engaging Experiences for Consumers

Adjacent to the popular WTF Burger Bar, the Santo Spirits Visitor Center offers consumers a tasting experience of the entire portfolio as well as flights for $30, plus individual samplings of each product and full bottle purchases. In addition, visitors can learn more about the production of Santo Spirits, which are crafted by third-generation distiller Juan Eduardo Nuñez and tequilera Karina Rojo at El Viejito Distillery (NOM 1107) in Atotonilco el Alto, Jalisco.

“Sammy has a long history with the amazing town of Cabo San Lucas, so when it came time to open our first Santo Spirits consumer experience, we knew it was a natural fit,” said Ana Kornegay, Vice President of Marketing for Santo Spirits, in a press release. “Our space next to WTF Burger Bar creates a very compelling one-two punch for flavor lovers.”

“When Sammy and I started exploring the idea of putting the Santo Spirits Visitor Center connected to the WTF Burger Bar in Cabo, I thought it was a no brainer,” said Chef and WTF Burger Bar owner Jimmy Maddin in the release. “Of course, tequila goes great with Mexican food, but as a chef, I can tell you that a Santo margarita, with those bright, rich agave-forward flavors, is pure magic with one of our burgers. This is an ideal pairing.”


In addition to learning more about Mexico’s national spirit and getting to sample some of the world’s best tequilas, consumers can also purchase merchandise and gear exclusive to the Santo Spirits Visitor Center, which is open 10 am to 9 pm daily.


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