Waterford Distillery, a terroir-driven producer of the most naturally flavorsome single malts, has announced a summer expansion across new markets nationwide under new distribution partnerships, beginning with Johnson Brothers.
The collaboration comes via Waterford’s new importer partner, MORF Brands, a luxury beverage importer based in Texas, known for its expertise in developing and distributing innovative brands, according to a press release.
Making Waves in 9 States
“We are thrilled to help play a role in Waterford Whisky’s growth. Consumers across the country will soon experience their unique offerings on a larger scale,” Vic Morrison, CEO of MORF Brands, said in the release.
Beginning August 1 under Johnson Brother’s luxury brand division, Oxford Merchant, Waterford products are now available in Minnesota, Wisconsin, Indiana, South Dakota, North Dakota, Nebraska, Hawaii, North Carolina, and Rhode Island. The line-up will include the revamp of the brand’s new core range, including a flagship cuvée, “The Waterford,” an Organic Cuvée, a Peated Cuvée, and a Biodynamic Cuvée.
Bringing the Taste of Ireland to the U.S.
Based in the South East of Ireland, home to the world’s finest barley, Waterford Whisky is the world’s largest producer of organic and biodynamic single malts. Waterford has worked with over 100 Irish farms across diverse terroirs, using methodologies that are more common among the world’s greatest vignerons, such as terroir and biodynamics. The distillery has garnered numerous major accolades in just three years and has established itself as a producer with wide appeal for the new generation of single malt drinkers who value authenticity and provenance.
Waterford CEO Mark Reynier says, “We view our whiskies as agricultural produce, not a manufactured product, and believe that the drinkers of tomorrow will be aligned with our view that authenticity trumps mere luxury in spirits. We’re delighted with our game-changing new distribution model, which will allow us to bring the most natural and traceable barley flavors to the American spirits connoisseur at scale.”
In addition to the new cuvée collection, Waterford will continue to showcase its Single Farm Origin series and Arcadian Farm Origin series.
