Longbottom, a beverage brand known for its premium tomato beverages, recently announced its certification as a B Corp for its sustainably crafted consumer products and business practices. This follows the global brand’s retail expansion in the United States this year with Longbottom’s Virgin Mary, the award-winning canned Bloody Mary mixer.
B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must:
- Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing B Lab’s risk review. Multinational corporations must also meet baseline requirement standards.
- Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.
- Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.
Longbottom’s Commitment to a Better Future
Awarded to businesses meeting high standards of sustainable and ethical business practices, including but not limited to performance, accountability, and transparency, Longbottom’s B Corp certification illustrates the brand’s commitment to a better future for our planet. As part of their new certification the brand is underscoring their commitment to paying their employees a living wage, giving back to the community through their charitable giving program, and reducing their environmental impact.
“At Longbottom, we prioritize exceptional quality, fresh ingredients, and better-for-the-planet packaging, and we’re proud to see this ethos led us to become the first tomato juice brand to become B Corp certified,” states CEO Jake MacKay in a press release. “Crafting a brand that’s turning the tomato beverage scene upside down has been an exciting ride, and the distinction of Longbottom as a B Corp-certified company gives us a renewed surge of inspiration to continuously innovate and make a meaningful impact, both within our industry and beyond.”
Leaving a Minimum Impact on the Planet
From the land to the can, Longbottom exemplifies resource efficiency and waste reduction from the very beginning of its production process. Grown with regenerative farming practices, Longbottom sources Canary and Pear tomatoes, known for their exquisite taste, from Southern Spain.
Ninety-five percent of the whole tomato is utilized and juiced within two hours of harvesting to ensure unmatched freshness, taste, and mindful sourcing. Crafted with care, Longbottom’s products are gluten-free, vegan-friendly, GMO-free and boast a unique flavor profile derived from a meticulous blend of natural ingredients, including red pepper, onion, spices, olives, capers, plant-based Worcester sauce, and scotch bonnet.
Whenever possible, Longbottom also uses materials that leave minimum impact on the world, which include fully recyclable aluminum cans to minimize environmental impact while delivering an incomparable Bloody Mary experience.
