Former Jagermeister CEO Joins Ghost Tequila

Ghost Tequila has appointed Jeff Popkin as the company’s new CEO, and has completed a funding round from The Raptor Group, a Boston-based private investment firm.

Prior to joining Ghost, Popkin served for six years as CEO of Mast-Jägermeister US where he led the brand and was responsible for the Mast-Jägermeister US joint venture with Teremana Tequila. Popkin’s experience includes roles as President of The Vita Coca Company, where he led the company’s North American expansion years; CEO of Red Bull Distribution Company; and various senior management roles at Molson Coors. He is currently a Non-Executive Director with the London-based mixer brand Fever-Tree.

“Ghost Tequila has achieved tremendous growth and momentum over the past several years, and we couldn’t be more excited to welcome Jeff’s leadership,” said Ghost Tequila’s co-founder David Gordon. “His experience guiding world class teams and building iconic brands is exactly what we need to position Ghost for continued future success.”

“We are thrilled to announce that The Raptor Group has once again led the latest round of financing for Ghost Tequila,” said Jim Pallotta, managing partner and founder of The Raptor Group. “Our continued investment in Ghost is a testament to our unwavering belief that this innovative brand has what it takes to become the world’s leading spicy tequila. With the recent appointment of the experienced and dynamic Jeff Popkin as CEO, we are confident that Ghost is poised for incredible growth and success in 2023 and beyond. We are thrilled to be a part of this exciting journey and can’t wait to see what the future holds for Ghost Tequila.”

“The Ghost brand has the bones to do something very special. Few tequilas in this highly competitive category have been able to stand out and capture consumer and trade attention quite like Ghost has done,” enthused Ghost’s new CEO Jeff Popkin. “That’s testament to the talented team behind the brand, and the superior quality of the product. Together with the strong support from The Raptor Group and our many other investors, I’m thrilled to take on the challenge of leading this company into its next evolution of growth.”



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