Southern Glazer’s Partners with Beam Suntory in Control States

Rodney Strong

Southern Glazer’s Wine & Spirits has announced that it has signed a four-year distribution agreement with Beam Suntory covering all U.S. Control States. This represents Southern Glazer’s and Beam Suntory’s first multiyear agreement across all Control States.

Beam Suntory and Southern Glazer’s have a long-standing 35-year relationship. This latest agreement builds upon a previous national distribution agreement announced in 2020 that aligned the two organizations across Open States in the U.S. The two companies now have a full national alignment across 43 Open and Control markets.

“After we embarked on a national alignment in Open States with Beam Suntory, we’ve seen improved commercial performance and realized enhanced synergies across our network,” said Tony Truzzolino, Executive Vice President and Managing Director for Beam Suntory, Southern Glazer’s. “By expanding in a similar approach with Control markets, we can continue to make the right long-term investments that drive mutual success across both of our businesses.”

“Southern Glazer’s has been a trusted partner for more than three decades,” commented Carlo Coppola, Chief Commercial Officer, U.S., Beam Suntory. “We are thrilled to be formalizing our connection in these markets and continuing to strengthen the collaborative relationship we have built together for our joint success.”


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